Interview 1: The first interviewee argued that price is the most important factor in picking this service, because it has to be worth her money. This made me think, however, that quality also mattered to her. She would be willing to pay with cash or check for the subscription service in order to get the most value out of her money. She said a promotion or pay raise would allow her to see that this was a good decision.
Interview 2: This woman believed that price was the most important aspect to obtaining these services. If it didn't remain affordable, she wasn't able to reasonably commit to it. She was not in favor of using the subscription model, and wanted to pay cash for individual meetings she attended. Her measure of it having been a good experience is whether or not she feels as if her professionalism has improved as a whole when she's finished.
Interview 3: To this individual, quality is the most important aspect of the service. If he is going to invest his time into furthering his professional development, he wants it to be worth his time and produce results. He thought he would most likely use checks to pay for a subscription of the classes, and turning in the check at the first meeting of every month would be the easiest. In terms of post-purchase evaluation, he thinks that as long as his career prospects improve, he won't feel any buyer's remorse.
In conclusion, I found that while the classes need to be quality enough to provide improvement in customers' job situations, maintaining a low price is vital to working with this customer segment.
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Hi Abby,
ReplyDeleteI think most products and services are judged more heavily by price up front, until customers find that they need quality items to serve their needs. I think it is usually a good strategy to set a reasonable price point in the beginning until you can establish your product or service as of higher quality than your competitors. Once you have achieved this goal, it is then reasonable to adjust your price to match the quality that the customer is receiving. This is where many startups struggle, in finding the correct price point to drive revenue, and also make a decent profit.
Hello Abby,
ReplyDeleteI think that you should try to provide the best quality service for the least amount of money. The people that want to go to these classes will be going because they want to better themselves so they can make even more money. Please try to keep the price low even if it makes the margins a little tight. It is good to see that you interviewed people of both sexes for this assignment. Keep up the amazing work.