- I want to extend my services from basic workshops to an all-in-one career preparation center. This could include features like an interview wardrobe room, computers with job search engine subscriptions, and an emphasis on one-on-one career mentorship.
- I think in order to grow my existing market, I need to provide excellent service to every customer my business comes into contact with. A good reputation in the
Gainesville community will expand our business, and that will only happen if we do what we say we're going to do (help people achieve higher salaries.) This will allow our business to reach our entire existing market.
New Market
- The new market that I would target would be middle-class workers. As opposed to low-wages earners, these people would need more advanced tutoring skills, which would probably require higher level employees than college students.
- I think we could deliver to this market with professional related services, such as balancing work and home life, investment classes, work satisfaction, and virtual workspace.
- There is definitely more money in this new market than my existing market, however the skill level required to run the workshops may be difficult to obtain. Marketing strategies would also have to be creative in order to convince middle-class workers that it is worth their time and money to partake in our workshops. Virtual workshops may be a way to accommodate some of these challenges.
Hi Abby,
ReplyDeleteI think it is important to think about growth for your business. Moving into a complete career center would be a great way to expand on what you are already providing for you customers. Investment classes are a great idea, and that is something that I have actually thought about doing in the future. Today's society is such a spend first society that people do not seem to recognize the importance of saving at a young age.
Abby,
ReplyDeleteI agree that you would need to provide excellent service to be successful. Since this is more of a service than a product, customer service and reliability are the most important features of your venture. In addition, I think that targeting middle class workers would also be beneficial since there is always room to improve or become more successful.
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ReplyDeleteI like that you are not opposed to targeting other income groups like the middle class. Sometimes people at this stage of their lives may feel they have hit their peak. Your services will allow them to continue to get their promotion and to be a more marketable individual. I agree that having a great relationship with the community will help you succeed. You will likely benefit from positive word of mouth.
ReplyDeleteHi Abby,
ReplyDeleteI like the way that you would expand your existing market. I think satisfying customers in your current market is the strongest way to build credibility for your company before trying to expand. I also really like your idea for expanding into a new market. There is definitely more money in the more advanced classes that you are planning to offer in your new market.