This is my customer avatar. She is a 25 year old single female with no kids who comes from a home below the poverty line, and no one from her family has received a college education. Although she started taking classes at her community college, she was unable to finish, because she had to stay home and help take care of her siblings. She is currently working part-time as a fast-food worker. She loves to cook, and trying new recipes is her favorite pastime. She loves watching Food Network and dreams of having a career that means something.
This customer and I share a common drive to find meaning in our work. We want to improve ourselves and find purpose in our daily life. We are also both unmarried females in our twenties.
I don't think these similarities are a coincidence, because this is who I could be if I came from a less fortunate background. My customer segment consists of people who share my goals, but who lack the education and experiences to get them there.
WOW Abby. I think you did an amazing job with this assignment and the customer avatar as well. The way you described your customer avatar and also how you customized your avatar to me fit perfectly. The detail description you gave of her was so accurate and I can definitely see how she fits you business plan. You did an amazing job Abby!!
ReplyDeleteAbby,
ReplyDeleteI like that you created the avatar so that it can be easily relatable and understood. I feel as though I fit into that description as well because I am young and have worked in fast food places. I also love to cook and would like to find meaning in my life. I think you had a very nice description that gave insight to different aspects than others.
Hello Abby,
ReplyDeleteIt is interesting that your custom avatar is extremely similar to you. Also, it is great that many college students and people that just want to better themselves could see themselves in this avatar. Honestly, looking at this avatar makes me feel like I want to better myself, even though I am currently in college. I do not know if you personally created the avatar, but it looks great and professional. Keep up the amazing work, Abby!